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Overview

Acxiom is a global data and marketing technology company that primarily focuses on providing data solutions and insights to help businesses understand and engage their customers more effectively. The company is best known for its capabilities in customer data analytics, data-driven marketing, and identity resolution. The Acxiom integration with Zeotap allows the customer to push the audiences from Zeotap to the S3 bucket provided by Acxiom.

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Supported Identifiers

This integration supports MAIDs (Raw), Email addresses (SHA 256), Phone numbers , TTD, ID5 and External ID.

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Prerequisites

Before you create an Acxiom Destination in Zeotap CDP, ensure that you obtain the following S3 bucket details from Acxiom:
  • Bucket
  • Folder
  • Access Token
  • Secret Access Token
  • S3 Bucket Region
  • Data Format

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Bucket

This is the name of your S3 bucket. You can obtain this information on your Amazon S3 account by navigating to Buckets. In the example shown below, test-adobe-s3-bucket is the bucket name.

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Folder

In Amazon S3, a folder serves as a logical container for organising stored objects within a bucket. In reality, there are no actual folders in Amazon S3. Instead, the folder concept is emulated by employing object key names containing slashes (”/”) to replicate a hierarchical arrangement. You can obtain this information from your Amazon S3 account by navigating to the Objects tab under the Amazon S3 bucket as shown in the image below.
Ensure that you follow the folder structure shown below. folder_name/sub_folder_name/

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Access Token and Secret Access Token

These are the security tokens that provide secure access to your Amazon S3 resources. You can obtain the Access Token and Secret Access Token by navigating to the AWS IAM Credentials tab under Security credentials in your Amazon S3 account.

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S3 Bucket Region

This is the geographical location where the Amazon S3 storage is available. You can obtain this information by navigating to the Properties tab under the Amazon S3 bucket as shown in the image below.

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Data format

  • Phone number format - full international format without ”+”. For example, 9876453123.
    • Enrichers needs to be applied based on the format in which the data is ingested. Please contact your Zeotap POC before using the Send Phone Number to Acxiom action.
  • File name - /{{ org_id }}/{{ identifier used }}/{{segment_id}}_{{ segment_name }}_{{ timestamp_of_update }}_{{ part }}.csv

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Create a Destination for Acxiom

Perform the following steps to create a Destination for Acxiom:
1
Log into the Zeotap CDP App and go to the DESTINATIONS application.
2
Click + Create Destination.
3
Under the All Destinations section, search for Acxiom.
4
Click Acxiom. A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Provide the required details as mentioned in the following steps:a. Enter a name for the Destination.

b. In the Bucket field, provide the name of the Amazon S3 Bucket.

c. In the Folder field, provide the folder path in your storage location where Zeotap CDP can store your exported data.

d. Enter Access Token and Secret Access Token that you obtained from your Amazon S3 account.

e. In the S3 Bucket Region field, provide the geographical region where your Amazon S3 bucket is available.

f. Review all the values entered above and then click Next to proceed.
5
In the Actions and Mapping screen that appears, you can choose one of the following actions as per your requirement:
  • Send email to Acxiom
  • Send external ID to Acxiom
  • Send ID5 to Acxiom
  • Send MAID to Acxiom
  • Send phone number to Acxiom
  • Send TTD to Acxiom
6
Based on the actions you choose, map the catalogue fields to the corresponding destinations fields. Ensure that you map the mandatory fields, otherwise destination will fail.
7
Click Create Destination. The created Destination gets listed in theAudiencesapplication, which can be linked to an audience.
For information about how to link an Audience or segment to the created Destination in Audiences application, refer here.
Note:The terms Audiences and Segments are used interchangeably to refer to customer cohorts belonging to a specific category. For example, an Audience or a segment could be a specific group of customers who are over 18 years of age and who have performed an addToCart event within the last 30 days.
Last modified on February 26, 2026