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Overview

Yieldlab is a leading Supply-Side Platform (SSP) that helps premium publishers manage, optimize, and monetize their digital ad inventory. By connecting publishers with demand partners, Yieldlab ensures transparency and maximized revenue through programmatic advertising. The integration with Zeotap allows the customers to send segment data created in Zeotap to their Yieldlab instance.

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Supported Identifiers

This integration supports MAIDs and ID5s.

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Prerequisites

Before pushing the segments to Yieldlabs, ensure that you have the following details from you Yieldlab POC.
  1. Your Adition Network ID.

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Steps to create a Subkey which is used to map to the segment attribute in Zeotap :

1
Log in to Active Agent and navigate to the Audiences section.
2
Click on the New Attribute button.
3
Configure the new attribute:a. Type: Select Tagging.b. Name & Key: Enter the desired name and key for the segment.c. Period of Validity: Specify the duration in days.d. Click Save.
4
The new attribute will now be available under Audiences.
5
Go to Segments and click on the New Segment button.
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Configure the segment:a. Type: Select Default Segment.b. Name & Subkey: Enter the desired name and subkey for the segment.c. Click Save.
Note:The value entered for Subkey must be mapped to the Segment field on the right-hand side (RHS) of the mapping screen in Zeotap.

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Create a Destination for Yieldlabs

Once you have obtained the prerequisites mentioned in the above section, perform the following steps to create a Destination for Yieldlabs:
1
Log into the Zeotap CDP App and go to the DESTINATIONS application.
2
Click + Create Destination.
3
Under All Destinations, search for YieldLabs.
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Click Yieldlabs. A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter a name for the Destination.b. Enter the Adition Network ID.
c. Review all the values entered above and then click Next to proceed to mapping.
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On the Action and Mapping screen, select from Send Identifiers and Attributes as the action. Then, map the Catalogue and Destination fields accordinglya. The following are the fields that needs to be mapped :
i. Yieldlabs ID
  1. This can be MAID or Yieldlab Cookie
ii. Segment
  1. You would need to create a subkey within Active agent and enter the exact value of the subkey here.
  2. Steps to create the Subkey in Active agent is outlined in the Prerequisites section.
iii. External ID
  1. You can send ID5 or any other ID’s in this field. Reach out to the Yieldlabs POC to get a list of all the ID’s that are supported by Yieldlabs.
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Once the mapping is complete, click Create Destination. The created Destination gets listed in the Audiences application, which can be linked to an audience (segment).
For information about how to link an audience to the created Destination in the Audiences application, refer here.
Note:The terms Audiences and Segments are used interchangeably to refer to customercohorts belonging to a specific category. For example, an Audience or a segmentcan be a specific group of customers who are over 18 years of age and have performedan addToCart event within the last 30 days.
Last modified on February 26, 2026