Overview
Nielsen is a global leader in audience measurement, data and market measurement. It attempts to provide its clients with valuable insights into consumer behaviour and marketing information by collecting data that measures what consumers watch and what they buy. Integrated with Zeotap it provides marketers with a range of tools and capabilities to measure and optimise their marketing campaigns.Supported Identifiers
This channel supports MAIDs only.Available Actions and Supported Features
The following table lists the available action types for the integration and the supported features for each action type:| Action Name | ID EXTENSION | DELETE | DELTA UPLOAD |
|---|---|---|---|
| Send identifiers to Nielsen | ✅ | - | - |
Components of Nielsen
Ensure that you have details about the Client Name available before creating a Destination.Client Name
This is the client name for your Nielsen account. You can find it by navigating to the Nielsen Console.Create a Destination for Nielsen
Perform the following steps to create a Destination for Nielsen:
Click Nielsen. A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter a name for the Destination.b. Enter the Client Name.c. By default, USD is selected as Currency.d. Review all the values entered above and then click Next to proceed.
In the new screen that appears, choose the appropriate action and mapping as explained below.a. Choose the desired action under Choose your Action and then choose the corresponding identifiers under Map the Fields. By default, the Output Identifiers that are accepted by the platform such as, MAIDs, Cookies, email Ids and more are displayed. However, you can edit, add or remove an identifier from the list. To do so, refer here.b. Click Create Destination. The created Destination gets listed in the Target application, which can be linked to an Audience/segment.
Link an Audience to the Nielsen Destination
For information about how to link an Audience or segment to the created Destination in the Target application, refer here. Note that it can take up to three business days for the segment to be available at the Nielsen seat.Note:The terms Audiences and Segments are used interchangeably to refer to customer cohorts belonging to a specific category. For example, an Audience or a segment can be a specific group of customers who are over 18 years of age and have performed an
addToCart event within the last 30 days.