Adobe Campaign (Audiences)

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Overview

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Supported Identifiers

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Prerequisites

• Amazon (AWS) S3
• Azure

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Create a Destination for Adobe Campaign

1

Log into the Zeotap CDP App and go to the DESTINATIONS application.

2

Click + Create Destination.

3

Under the All Destinations section, search for Adobe Campaign.

4

Click Adobe Campaign. A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:

a. Enter a name for the Destination.b. Provide the Client Name.c. Choose the Upload Type from the drop-down menu. This integration supports the following Upload Types:

• If you choose S3 as your Upload Type, then you need to provide the following additional details of your Amazon S3 storage:
  • In the Bucket field, provide the name of the Amazon S3 Bucket.
  • In the S3 Bucket Region field, provide the geographical region where your Amazon S3 bucket is available.
  • In the Folder field, provide the folder path in your storage location where Zeotap CDP can store your exported data.
  • Enter the Client Id and Client Secret obtained from your Amazon S3 account. This is the Access Key ID and Secret Access Key of your S3 storage respectively.
  • Under Filename Prefix, enter a text value without special characters, such as underscores (_), spaces, or symbols (#, @, $, %, &, \*). Note that the file name follows the format: {filenamePrefix}{fileNumber}_${channelId}_${timestamp}.csv, where the timestamp is in epoch format and channelId is the ID associated with your audience (segment) in Zeotap CDP, which is generated by the Zeotap CDP after the audience (segment) is linked to a Destination.

• If you choose Azure as your Upload Type, then you need to provide the following additional details of your Azure storage:
  • In the Container field, provide the container details that holds your folder path.
  • In the Folder field, provide the path in your storage location where Zeotap CDP can store your export data as CSV files.
  • In the Key field, provide the RSA-formatted public key to add encryption with PGP/GPG to your exported files. Ensure that your public key must be written as a Base64 encoded string.
  • Under **Filename Prefix,**enter a text value without special characters, such as underscores (_), spaces, or symbols (#, @, $, %, &, \*). Note that the file name follows the format: {filenamePrefix}{fileNumber}_${channelId}_${timestamp}.csv, where the timestamp is in epoch format.

d. Review all the values entered above and then click Next to proceed.

5

In the new screen that appears, choose the appropriate action and mapping as explained below. Under Choose your Action, you can either choose Send identifiers to Adobe Campaign or Send multiple identifiers to Adobe Campaign as the action for activating your audience (segment) in Audiences.a. If you choose Send identifiers to Adobe Campaign as your action, then you can send raw email addresses to Adobe Campaign.

b. If you choose Send multiple identifiers to Adobe Campaign as your action, then you can send raw email addresses and Custom IDs to Adobe Campaign. Note that you can map up to five fields while sending custom IDs to Adobe Campaign.

6

Click Create Destination. The created Destination gets listed in the Audiences application, which can be linked to an audience/segment.

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Link an Audience/Segment to the Adobe Campaign Destination

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Download Files from the Cloud Storage to Adobe Campaign

1. Add a Folder
2. Create a Workflow in Adobe Campaign

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Step 1 – Add a Folder

1

Log into Adobe Campaign Classic.

2

Under Explorer, navigate to Profiles and Targets > Add new folder > Database > Recipients.

Note:For easy identification, provide a name for the folder with the Audience/Segment name.

3

The new folder is created as shown below.

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Step 2 - Create a Workflow in Adobe Campaign

1. File Transfer
2. Data Loading (File)
3. Update Data

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File Transfer

1

Choose Action as File download using the drop-down menu.

2

Under Remote server, ensure that the Use an external account checkbox is selected.a. Choose the desired External account using the drop-down menu.

b. Update the Server folder path as shown in the image below and click Ok.

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Data Loading (file)

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Update Data

1

Choose the appropriate Operation type using the drop-down menu.

2

Choose the Batch size as 1000,000 (1 million).

3

Under Fields to update, click Add to add a new row.

a. In the new row added, perform the following steps to map email addresses:i. Click Edit expression under Destination (LHS of the row).

ii. In the following Select a field from document Recipients window that appears, under Available fields search for Email. Choose Email (@email) and click OK.

iii. Under Source expression (RHS of the row), click Edit expression.

iv. In the following Select an expression window that appears, under Available fields search for email, double click email and click Finish.

v. After the mapping is completed, email appears in the UI as shown below. Click OK.

b. Add another row for mapping the custom ID. In the new row that is added, perform the following steps to map custom IDs:i. Click Edit expression under Destination (LHS of the row).

ii. In the following Select a field from document Recipients window that appears, under Available fields search for Text. Note that you can choose any option from Text 1 to Text 5 for successful mapping of custom ID. After the choosing the Text, click OK.

iii. Under Source expression (RHS of the row), click Edit expression.

iv. In the following Select an expression window that appears, under Available fields search for custom ID, double click the custom ID and click Finish. Note that this custom ID should be exactly same as the custom ID provided while creating destination in Zeotap CDP.

v. After the mapping is completed, custom ID appears in the UI as shown below. Click OK.

c. Add another row for mapping the folder. In the new row that is added, perform the following steps to map folder:i. Click Edit expression under Destination (LHS of the row).

ii. In the following Select a field from document Recipients window that appears, under Available fields search for folder. Choose Folder (folder) and click OK.

iii. Under Source expression (RHS of the row), click Select Link.

iv. In the following screen that appears, select the folder which you have created in Step -1. This folder contains the segments pushed from Zeotap CDP.

v. After the mapping is completed, folder appears in the UI as shown below. Click OK.

4

After all the desired fields are mapped, click Run to run the workflow.

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View Segments on Adobe Campaign

1

Log into Adobe Campaign Classic.

2

Under Explorer, select the segment folder you have created in Step - 1.

3

In the following screen that appear, click Other.

4

Right-click on the screen. In the menu that appears, click Configure list.

5

In the following List Configuration window that appears, choose the mapped text field to be displayed in the UI and click OK.

6

The custom IDs appears under the mapped text column. Ensure to rename the column to custom ID. Note this custom ID should be same as the custom ID provided while creating Destination in Zeotap CDP. Perform the following steps to rename the column to custom ID:

a. Right-click on the screen. In the menu that appears, click Configure list.

b. Click and edit the mapped text field under Label.

c. Rename to Custom ID and click OK.

7

The audience/segments gets displayed as shown on the image below.