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Note:As per the Google’s EU User Consent Policy, the process_consent flag needs to be set for this integration. Accordingly, Zeotap CDP sends process_consent=True. Therefore, whenever you send first-party seed data through this integration, always ensure that you obtain end-user consent before sharing it with Zeotap CDP. To know more about how this consent is processed, refer here.

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Overview

Google DDP allows third-party data providers to create/license segments for clients using the Google Ad technology products like DFP (Doubleclick for Publishers) or DBM (Doubleclick Bid Manager). Zeotap’s integration with Google DDP helps Publishers/Advertisers unlock the power to deliver timely, personalised and consistent customer experiences.
Note:In terms of data leakage, Google only has access to the user IDs (Ad IDs, cookies) and does not know what data is mapped to those IDs. Therefore, Google never has access to the data. For the clients who use the lists, Google does not allow them to download those lists. Therefore, they also do not have the access to the data mapped to the user IDs.

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Supported Identifiers

This integration supports MAIDs and Google cookies.

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Available Actions and Supported Features

The following table lists the available action types for the integration and the supported features for each action type:
Action NameID EXTENSIONDELETEDELTA UPLOAD
Send identifiers to Google Marketing Platform (DDP)✅✅-

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Components of Google DDP

Ensure that you have details about the below components of Google DDP available before creating a Destination.

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Seat ID

This is the ID for your Advertiser account. You can find it next to your account name. However, in the case of a Publisher account, this is the Audience Link ID. For more details, refer to Product Type.

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Product Type

The following are the supported Product Types:
  • DFP_BY_GOOGLE – The destination product is DoubleClick for Publishers.
  • INVITE_ADVERTISER – The destination product is Bid Manager Advertiser.
  • INVITE_PARTNER – The destination product is Bid Manager Partner.
  • GOOGLE_RESELLER – The destination product is Google Reseller.
Note:Refer to the section below to find out how to check about the Product Type and Current information. However, you can reach out to the Zeotap POC, if you need more information about the Product Type.

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How to Check the Product Type and Currency Information?

You can check for the Product Type and Currency from the DV360 left panel by navigating to Settings > Basic Details.
  • If the field name is Partner ID, then the Product Type is INVITE_PARTNER
  • If the field name is Advertiser ID, then the Product Type is INVITE_ADVERTISER

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For DFP Clients

1
Click Admin > Global settings > Network settings.
2
Find the numeric value next to Audience link ID. Note that your audience link ID is not the same as your network code.

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Create a Destination for Google DDP

Perform the following steps to create a Destination for Google DDP:
1
Log into the Zeotap CDP App and go to the DESTINATIONS application.
2
Click + Create Destination.
3
Under All Destinations, search for Google Marketing Platform (DDP).
4
Click Google Marketing Platform (DDP). A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter the Seat ID number on which the client has requested the Segment.b. Select the appropriate Product Type.c. Select the appropriate Currency value.d. Review all the values entered above and then click Next to proceed.
5
In the new screen that appears, choose the appropriate Action and mapping as explained below.a. Choose the desired action under Choose your Action and then choose the corresponding identifiers under Map the Fields. By default, the Output Identifiers that are accepted by the platform such as, MAIDs, Cookies, email Ids and more are displayed. However, you can edit, add or remove an identifier from the list. To do so, refer here.b. Click Create Destination. The created Destination gets listed in the Target and Audiences applications, which can be linked to an Audience/segment.
For information about how to link an Audience or segment to the created Destination in Audiences and Target applications, refer here. Note that the audience is reflected almost instantly within the DDP platform. Note that it can take up to seven business days for the segment to be available at the Google DDP seat.
Note:Ensure that the following points are taken care of while working with the Google DDP Destination:
  • The terms Audiences and Segments are used interchangeably to refer to customer cohorts belonging to a specific category. For example, an Audience or a segment can be a specific group of customers who are over 18 years of age and have performed an addToCart event within the last 30 days.
  • Zeotap allows you to enable LAL extension for DV360 exclusively through Google DDP.

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User Disqualification from Audiences

This integration supports user disqualification from audiences. That is, a user can be disqualified from an audience (segment) for various reasons, such as not meeting audience criteria, consent requirements or other conditions set for a particular audience.
  • When a user disqualifies from an audience, Zeotap CDP initiates a user deletion request in the next refresh cycle. These requests are sent to the audiences linked to the specific destination.
  • The disqualified users are excluded from the audiences based on the configured refresh frequency for a particular audience.
  • User disqualification is a programmatic process that works automatically. You do not need to specify anything to trigger the disqualification and exclusion of users from audiences.
Last modified on February 26, 2026