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Overview

Amazon DSP is a programmatic advertising platform that allows marketers to buy display and video ads across Amazon-owned and 3P websites and mobile apps. Integrated with Zeotap provides a range of targeting options and features that enable marketers to reach their ideal audiences and optimise their campaigns in real-time.

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Supported Identifiers

This integration supports Zeotap Cookies for Amazon and MAIDs.

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Components of Amazon DSP - DP Audience

Ensure that you have the Advertiser Id details of Amazon DSP available before creating a Destination.

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Advertiser Id

This is your Amazon DSP Ad Account ID. The Advertiser ID is the only detail that you must enter to complete this integration.

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Create a Destination for Amazon DSP - DP Audience

Perform the following steps to create a Destination for Amazon DSP:
1
Log into the Zeotap CDP App and go to the DESTINATIONS application.
2
Click + Create Destination.
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Under All Destinations, search for Amazon DSP - DP Audience.
4
Click Amazon DSP - DP Audience.A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter a name for the Destination.b. Enter the Advertiser ID number on which the client has requested the Segment.c. Choose the Account Region from the drop-down menu.d. Click Connect to Amazon DSP - DP Destination to authenticate with your Amazon DSP account. After a successful login, click Next to proceed to the mapping section..
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In the new screen that appears, choose the appropriate Action and mapping as explained below.a. Choose the desired action under Choose your Action and then choose the corresponding identifiers/attributes under Map the Fields. Here, you can map the identifiers and attributes that you wish to send from Zeotap CDP to Amazon DSP.b. Navigate to the Additional Settings section to select the appropriate Data Source Country.c. Click Create Destination. The created Destination gets listed in the Audiences application, which can be linked to an audience (segment).
For information about how to link an Audience to the created Destination in the Audiences application, refer here. Note that it can take up to two-three days for audience data to populate at the Amazon DSP seat.
Note:After creating an Amazon DSP Destination and linking it to an Audience, enter the Data Source Country values under Audience Setting s in the Activation screen, as shown below.

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View Audiences on Amazon DSP

1
Log in to the Amazon DSP console.
2
Navigate to the Campaign Manager via the administration toolbar.
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In the left-hand navigation sidebar, click Audiences.
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Locate the “Source” filter on the left and check the box for Advertiser Audiences.
Note:This filters out Amazon’s native segments and displays only the first-party data you have ingested.
Last modified on February 26, 2026