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Overview

TTD (The Trade Desk) is a demand-side platform (DSP) that provides programmatic advertising solutions to marketers. Integrated with Zeotap CDP it helps marketers better understand their customers, improve the targeting of advertising campaigns and optimise the marketing strategies.

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Supported Identifiers

This integration is supported for both MAIDs/Device IDs and TTD cookies.

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Components of TTD

Ensure that you have details about the below components of TTD available before creating a Destination.

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Currency

Only USD and EUR are accepted. Ensure that the currency matches with your account set-up in TTD.

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Org Type

Choose one of the following Org Types from the following list and provide the necessary information as prompted:
  • Partner – If you choose Partner as the Org Type, then you must provide the Partner ID and Partner Name to proceed with the destination creation.
    • Partner ID – This is your Trade Desk Partner ID that you can find in your TTD console. To find your Partner ID, log into the Trade Desk console with the advertiser view and navigate to Preferences > Partner Info > Partner ID.
    • Partner Name – This is the name of the Partner. You can find it along with the Partner ID in the same Trade Desk console.
  • Advertiser – If you choose Advertiser as the Org Type, then you must provide the Advertiser ID and Advertiser Name to proceed with the destination creation.
    • Advertiser ID – This is your Trade Desk Ad Account ID.
    • Advertiser Name – This is the name of the Advertiser. You can find it along with the Account ID in the TTD console.
  • System – If you choose System as the Org Type, then you must provide an Org Id to proceed with the destination creation. This option is applicable only for public destinations.

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Create a Destination for TTD

Perform the following steps to create a Destination for TTD:
1
Log into the Zeotap CDP App and go to the DESTINATIONS application.
2
Click + Create Destination.
3
Under All Destinations, search for The Trade Desk.
4
Click The Trade Desk.A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter a name for the Destination.b. Choose the appropriate currency value.c. Choose one of the available Org Types as explained above and provide the necessary information.d. Review all the values entered above and then click Next to proceed.
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In the new screen that appears, choose the appropriate Action and mapping as explained below.a. Choose the desired action under Choose your Action and then choose the corresponding identifiers under Map the Fields. By default, the Output Identifiers that are accepted by the platform such as, MAIDs, Cookies, email Ids and more are displayed. However, you can edit, add or remove an identifier from the list. To do so, refer here.b. Click Create Destination. The created Destination gets listed in the Audiences application, which can be linked to an Audience/segment.
For information about how to link an Audience or segment to the created Destination in Audiences and Target applications, refer here.
Note:The following are some useful information related to pushing a segment to TTD Destination:
  • TTD takes 24-48 hours to process the requests for private segments. Until then, the status of the license/destination remains in the Approved state. Once the segment request is processed by TTD, the status changes to Active. Therefore, request the client to wait for two days if they are unable to find the segment under their account.
  • In Audiences, search for the appropriate audience. If segment pricing is enabled for the customer, then enter the Price and Percentage of Media Cost and then push it to TTD. Note that once you have pushed an audience (segment) with a Price, you are not to make changes to it. If you still need to make any changes, reach out to Zeotap support.
  • If you are creating segments at 0$ price, then get in touch with your CSM with the segment details. These segments are required to go through an additional approval process with TTD.
  • It can take up to three business days for segments to be available at the TTD seat.

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View Audiences on TTD

1
Log into the TTD Audience Builder console.
2
Under Data Preferences, search for Zeotap and then, select Zeotap New from the drop-down list.
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From the Type (1) drop-down menu, choose one of the following options:a. Look-a-likeb. First party datac. Behaviorald. Demographicse. Mixed
4
In the Group of Segments (2) field, search and select the desired segment group. The list of segments under the selected segment group appears as shown below.

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User Disqualification from Audiences

This integration supports user disqualification from audiences. That is, a user can be disqualified from an audience (segment) for various reasons, such as not meeting audience criteria, consent requirements or other conditions set for a particular audience.
  • When a user disqualifies from an audience, Zeotap CDP initiates a user deletion request in the next refresh cycle. These requests are sent to the audiences linked to the specific destination.
  • The disqualified users are excluded from the audiences based on the configured refresh frequency for a particular audience.
  • User disqualification is a programmatic process that works automatically. You do not need to specify anything to trigger the disqualification and exclusion of users from audiences.
Last modified on February 26, 2026