Overview
Reddit is a social media platform that offers a range of advertising solutions to help marketers reach their target audience through Reddit Ads Manager. This allows advertisers to show ads to users across multiple use cases based on their interests and activity on the platform.Supported Identifiers
This integration supports SHA 256 Email and SHA 256 Phone Numbers.Pre requisites
Please ensure the following steps are completed in Reddit before configuring the destination in Zeotap.
Creating a Destination
Click on Reddit CAPI . A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter a N ame for the Destination.b. Enter the Access Token.c. Enter the Destination Instance Name.d. Enter the Pixel ID.e. Click Next to proceed to mapping.
In the new screen that appears, choose the appropriate Action and mapping as explained below.a. Choose the desired action under Choose your Action, Send Offline Conversions to Reddit, and then choose the corresponding identifiers under Map the Fields. By default, the output Identifiers that are accepted by the platform, such as hashed email IDs list and hashed phone numbers are displayed.b. The following are the mandatory fields that needs to be mapped :i. Event Timestamp (Unix timestamp in milliseconds).ii. Navigate to Additional Settings to select the specific event type you wish to send.c. Click Save Mapping.
Note:Please note that events timestamp must not be older than a week.
Link an Audience to the Reddit CAPI Destination
For information about how to link an audience or segment to the created Destination in Audiences application, refer here.Note:The terms Audiences and Segments are used interchangeably to refer to customer cohorts belongingto a specific category. For example, an Audience or a segment could be a specific group of customerswho are over 18 years of age and who have performed an
addToCart event within the last 30 days.Viewing Your Conversion Data in Reddit Ads Manager
- Go to Ads Manager, and select Events Manager > Events Overview.
