Overview
Permutive is a data management platform (DMP) that allows publishers and marketers to collect, store and activate their first-party data in real-time. Integrated with Zeotap, it allows marketers to coordinate and utilise your fragmented buckets of disconnected data.Supported Identifiers
This channel supports AppNexus Cookie, MAIDs and Hashed email addresses.Available Actions and Supported Features
The following table lists the available action types for the integration and the supported features for each action type:| Action Name | ID EXTENSION | DELETE | DELTA UPLOAD |
|---|---|---|---|
| Send identifiers to Permutive | ✅ | - | - |
Components of Permutive
Ensure that you have details about the Organization ID available before creating a Destination.Organization ID
This is the Seat ID of the client who is requesting the segment. Note that this is an optional field and must be filled only if you want to push the segment to a particular Seat ID.Create a Destination for Permutive
Perform the following steps to create a Destination for Permutive:
Click Permutive. A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter a name for the Destination.b. Enter the Publisher’s Permutive Organization ID.c. Select the appropriate Currency value from the drop-down menu.d. Review all the values entered above and then click Next to proceed.
In the new screen that appears, choose the appropriate action and mapping as explained below.a. Choose the desired action under Choose your Action and then choose the corresponding identifiers under Map the Fields. By default, the Output Identifiers that are accepted by the platform such as, MAIDs, Cookies, email Ids and more are displayed. However, you can edit, add or remove an identifier from the list. To do so, refer here.b. Click Create Destination. The created Destination gets listed in the Target and Audiences applications, which can be linked to an Audience/segment.
Link an Audience to the Permutive Destination
For information about how to link an Audience or segment to the created Destination in the A udiences and Target applications, refer here. Note that it can take up to three business days for the segment to be available at the Permutive seat. Once the segment is created, reach out to your Zeotap POC to see that the segment gets activated within the platform and goes live.Note:The terms Audiences and Segments are used interchangeably to refer to customer cohorts belonging to a specific category. For example, an Audience or a segment can be a specific group of customers who are over 18 years of age and have performed an
addToCart event within the last 30 days.