Overview
Criteo is a digital advertising platform that offers marketers a range of solutions to help them reach their target audience and drive conversions. Integrated with Zeotap it can be used to create smart self-served Ad campaigns with deep analytical insights.Supported Identifiers
This integration supports MAIDs, raw email addresses, hashed email addresses (SHA256) and Criteo Cookies (Gum IDs).Available Actions and Supported Features
The following table lists the available action types for the integration and the supported features for each action type:| Action Name | ID EXTENSION | DELETE | DELTA UPLOAD |
|---|---|---|---|
| Send identifiers to Criteo | ✅ | ✅ | - |
Components of Criteo
Ensure that you have details about the Advertiser ID available before creating a Destination.Advertiser ID
This is your Criteo Ad Account ID. The Advertiser ID is the only detail that you must enter to complete this integration.Prerequisite
Note that your CSM/TAM provides you with a single-use URL. Ensure that you use it the first time when you click it, otherwise, it expires. On clicking the single-use URL, you are redirected to a login page. Enter your Criteo credentials. This takes you to a consent dashboard as shown below. The dashboard contains all the permissions that the the Zeotap CDP App wants you to grant. After giving permission to the the Zeotap CDP App, you can proceed with creating a destination.
Create a Destination for Criteo
Perform the following steps to create a Destination for Criteo:
Click Criteo. A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter a name for the Destination.b. Enter the Advertiser ID.c. Review all the values entered above and then click Next to proceed.
In the new screen that appears, choose the appropriate Action and mapping as explained below.a. Choose the desired action under Choose your Action and then choose the corresponding identifiers under Map the Fields. By default, the Output Identifiers that are accepted by the platform such as, MAIDs, Cookies, email Ids and more are displayed. However, you can edit, add or remove an identifier from the list. To do so, refer here.b. Click Create Destination. The created Destination gets listed in the TargetandAudiencesapplications, which can be linked to an Audience/segment.
Link an Audience to the Criteo Destination
For information about how to link an Audience or segment to the created Destination in the Audiences and Target applications, refer here. Note that it may take up to three working days before Criteo adds users to a custom audience contact list.Note:The terms Audiences and Segments are used interchangeably to refer to customer cohorts belonging to a specific category. For example, an Audience or a segment can be a specific group of customers who are over 18 years of age and have performed an
addToCart event within the last 30 days.User Disqualification from Audiences
This integration supports user disqualification from audiences. That is, a user can be disqualified from an audience (segment) for various reasons, such as not meeting audience criteria, consent requirements or other conditions set for a particular audience.- When a user disqualifies from an audience, Zeotap CDP initiates a user deletion request in the next refresh cycle. These requests are sent to the audiences linked to the specific destination.
- The disqualified users are excluded from the audiences based on the configured refresh frequency for a particular audience.
- User disqualification is a programmatic process that works automatically. You do not need to specify anything to trigger the disqualification and exclusion of users from audiences.