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Overview

LinkedIn is a social networking platform that can be a valuable tool for marketers to connect with professionals and businesses. Integrated with Zeotap it allows marketers who want to use LinkedIn to optimise profiles, create valuable content and connect to relevant profiles.

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Supported Identifiers

This integration supports SHA256 emails and MAIDs (GOOGLE AID).

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Available Actions and Supported Features

The following table lists the available action types for the integration and the supported features for each action type:
Action NameID EXTENSIONDELETEDELTA UPLOAD
Send identifiers to LinkedIn✅✅-

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Create a Destination for LinkedIn

Perform the following steps to create a Destination for LinkedIn:
1
Log into the Zeotap CDP App and go to the DESTINATIONS application.
2
Click + Create Destination.
3
UnderAll Channels, search for LinkedIn.
4
Click LinkedIn and enter the following details in the window that appears.a. Enter a name for the Destination.b. Enter the Client name, where the Client name indicates the placeholder for the destination. As a best practice and for easy identification, we recommend that you provide a name through which you would like to identify the destination.c. Click Connect LinkedIn. Ensure that you have a LinkedIn account handy that has access to your LinkedIn Campaign Manager where you can activate the segment.
d. This redirects you to the LinkedIn login page, enter your credentials and click Sign in.e. Follow the instructions on the screen to allow the permissions.
f. Upon successfully connecting to the LinkedIn account, a window appears where can choose the Ad Account.
g. In the same window, the Access Token and Refresh Tokens are automatically populated, along with the respective expiry dates for both tokens.h. Click Next to proceed to mapping.
Note:The following are some useful information related to destination creation:
  • The process of creating a destination for LinkedIn can be guided by a Customer Success Manager (CSM), or you have the option to designate the CSM as the administrator of the Ad account, allowing them to handlethe destination creation.
  • By default, Access Tokens have a validity of 60 days, while the Refresh Tokens are valid for a year. Note that the Access Token can be refreshed using the Refresh Token. However, if the Refresh Token expires, then the user must reauthorise the application.
  • Note that the Refresh Tokens or Access Tokens can be revoked at any time for technical or policy reasons. If the tokens expire or are revoked, then Zeotap cannot create audiences. Therefore, customers must create anew destination by going through the authorisation flow once again after they receive an expiry or revocation notification.
  • If you have a working or active destination, we recommend that you do not create another destination with the same details.
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In the new screen that appears, choose the appropriate Action and mapping as explained below.a. Choose the desired action under Choose your Action and then choose the corresponding identifiers under Map the Fields. By default, the Output Identifiers that are accepted by the platform such as, MAIDs, Cookies, email Ids and more are displayed. However, you can edit, add or remove an identifier from the list. To do so, refer here.b. Click Create Destination. The created Destination gets listed in the Audiencesapplication, which can be linked to an Audience/segment.
For information about how to link an Audience or segment to the created Destination in the Audiences application, refer here.
Note:The following are some useful information related to pushing a segment to LinkedIn Destination:
  • It takes up to two days for the segments to be available at the LinkedIn seat.
  • The terms Audiences and Segments are used interchangeably to refer to customer cohorts belonging to a specific category. For example, an Audience or a segment can be a specific group of customers who are over 18 years of age and have performed an addToCart event within the last 30 days.
  • You can apply Zeotap Graph extension to obtain more activatable identifiers from your first party identifiers such as email, phone, cookies and device Ids. By using Zeotap Graph, brands can get the online identifiers of their users for the corresponding offline identifiers. This would help the brands activate their users on multitude of channel.

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View Audiences on LinkedIn

To view the segments pushed by Zeotap on the LinkedIn Campaign Manager, log into the LinkedIn Campaign Manager and go to Audiences.

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Creating Campaigns

To create a campaign using the segments that you have created, log into the LinkedIn Campaign Manager and perform the following steps:
1
Go to Advertise > Campaigns.
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Under the Campaigns tab, click Create > Campaign.
3
The pre-filled configurations for Campaign Groups appear. Click Next to proceed.
4
Under the Who is your target audience? section, click Audiences > Third party > Third Party Contact.
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Select the Zeotap segment that you want to link and then proceed with the campaign creation.

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LinkedIn Matched Audience Definitions

LinkedIn Matched Audiences are custom audience segments that you can use for targeting in your advertising campaigns. Once you set up your Matched Audience, it starts to build the audience list. You can track its progress from the Audiences page in Campaign Manager. The following are some important fields from the Audiences page in Campaign Manager:
  • Match rate - This field refers to the percentage of your uploaded audience list that matches with LinkedIn members for contact targeting. For more information about Match rate, refer here.
  • Status - This field indicates whether your audience is ready to be used or needs additional attention.
  • Last modified - This field denotes the date the audience list was last modified by a user (such as when the CSV is updated) or when the segment was updated by your data integration partner.
    Note:For more information about the Matched Audience Definitions, refer here.

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User Disqualification from Audiences

This integration supports user disqualification from audiences. That is, a user can be disqualified from an audience (segment) for various reasons, such as not meeting audience criteria, consent requirements or other conditions set for a particular audience.
  • When a user disqualifies from an audience, Zeotap CDP initiates a user deletion request in the next refresh cycle. These requests are sent to the audiences linked to the specific destination.
  • The disqualified users are excluded from the audiences based on the configured refresh frequency for a particular audience.
  • User disqualification is a programmatic process that works automatically. You do not need to specify anything to trigger the disqualification and exclusion of users from audiences.
Last modified on February 26, 2026