Overview
Taboola is a content discovery and native advertising platform that helps marketers drive traffic and engagement to their websites. Integrated with Zeotap it aids marketers use their content discovery platform to drive engagement and meet their business goals through programmatic advertising.Supported Identifiers
This integration supports Taboola Cookie and MAIDs.Available Actions and Supported Features
The following table lists the available action types for the integration and the supported features for each action type:| Action Name | ID EXTENSION | DELETE | DELTA UPLOAD |
|---|---|---|---|
| Send identifiers to Taboola | ✅ | - | - |
Components of Taboola
Ensure that you have details about the Taboola Seat ID available before creating a Destination.Taboola Seat ID
To obtain the Seat ID, log into the Taboola console and copy the Seat ID from the URL as shown in the image below.
Create a Destination for Taboola
Perform the following steps to create a Destination for Taboola:
Click Taboola. A screen appears displaying details about the particular destination towards the left. On the right-hand side of the screen find a list of fields that are required for the integration to be established. Enter the required details as mentioned in the following steps:a. Enter a name for the Destination.b. Enter the Taboola Seat ID.c. By default, USD is selected as Currency.d. Review all the values entered above and then click Next to proceed.
In the new screen that appears, choose the appropriate action and mapping as explained below.a. Choose the desired action under Choose your Action and then choose the corresponding identifiers under Map the Fields. By default, the Output Identifiers that are accepted by the platform such as, MAIDs, Cookies and more are displayed. However, you can edit, add or remove an identifier from the list. To do so, refer here.b. Click Create Destination. The created Destination gets listed in the Target and Audiences applications, which can be linked to an Audience/segment.
Link an Audience to the Taboola Destination
For information about how to link an Audience or segment to the created Destination in Audiences and Target applications, refer here. Note that it can take one business day for the segment to be available at the Taboola seat. Once the audience (segment) are linked to Destination, ensure that you share Taxonomy file and Channel ID with the Taboola team.Note:The terms Audiences and Segments are used interchangeably to refer to customer cohorts belonging to a specific category. For example, an Audience or a segment can be a specific group of customers who are over 18 years of age and have performed an
addToCart event within the last 30 days.