Overview
Adobe Target’s Delivery API enables real-time personalisation and targeting of customer experiences across various channels, including web, mobile and email. It allows for the automated delivery of personalised content and offers based on customer data and behaviour, improving engagement and conversion rates.Supported Identifiers
This integration supports ECID, Adobe Target Session Id and Mbox Edge Number.Available Actions and Supported Features
| Action Name | ID EXTENSION | DELETE | DELTA UPLOAD |
|---|---|---|---|
| Send identifiers to Adobe Target - Delivery API | ✅ | - | - |
| Send attributes to Adobe Target - Delivery API | - | - | - |
Prerequisites
Ensure that you have details about the below prerequisites of Adobe Target before creating a Destination.Property Token
A Property Token is a unique identifier assigned to a specific property within Adobe Target. It is used to retrieve or update the property value for a specific instance. You can obtain the Property Token from the Adobe Experience Platform by navigating to Administration > Properties > click open an existing property or create a new one using + Create Property option. The set of characters inside the implementation code shown below is your Property Token.
Client Code
A Client Code is a unique identifier assigned to a specific client or user to track and personalise their experiences across different channels and devices. You can obtain the Client Code from the Adobe Experience Platform by navigating to Administration > Implementation > Account details.
Mbox Name
Mbox Name refers to the name account to which you can share the profile parameters to. You can obtain the Mbox Name from the Adobe Experience Platform by navigating to Activities > Location. Using the drop-down menu, you can find all the Mbox accounts available.
Destination Setup
After you have applied filters or added conditions for your users in Journeys, you can activate them in Adobe Target under Send to Destinations. A new window opens, where you can set up your destination. You can use an already existing destination from the list of Available Destinations or create a new one.
Add New Destination
Perform the following steps to add a new destination:Click Adobe Target - Delivery API.a. Enter a name for the Destination.b. Enter the Property Token, Client Code and Mbox Name that you have obtained in the above steps.
In the mapping screen that appears, under Choose your Action, select Stream attributes to Adobe Target - Delivery APIas the action for sending data from the workflow created in Journeys. Under Map the Fields, note that you must mandatorily map the ECID, Adobe Target Session ID and Mbox Edge Number. Use + Add Mapping Field to add custom identifiers and attributes you wish to send to Adobe Target (Delivery API).
Link the Destination
After creating a Destination, next, you have to link the Destination that you created to the Journeys workflow and map the relevant source fields to the Destination fields in the Data To Send tab.
