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Get Started with Zeotap CDP
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Get Started with Zeotap CDP
Introduction
Before you Begin
How Zeotap CDP Works
What's Next
Best Practices for using Zeotap CDP
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Get Started with Zeotap CDP
What's Next
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The following are some of the important topics that can help you understand the different tools/technical concepts of Zeotap CDP in detail:
Integrate - Sources
Sources Overview
Various Source Categories available in the system
How to create Sources for various Source Categories
Understand Source Reports
Data Ingestion Logs and Errors
Integrate - Destinations
Destinations Overview
How to create a Destination in Zeotap CDP
How to activate Audience on Destinations
Destination Integrations Available in Zeotap CDP
Unify - Catalogue
Catalogue Overview
Understand Catalogue Screen
Supported Data Entities
Customer Data
Non-Customer Entity Data
Data Transformations/Enrichers available
How to perform Catalogue Mapping
Map Customer Data
Map Non-Customer Entity Data
How to add a new Catalogue Field
Configure Enrichers
Hashing guidelines for Emails and Cellphone numbers
Integers, Strings, Double, Timestamp, List and Objects
Unify - Calculated Attributes
Calculated Attributes Overview
Understand Calculated Attributes Screen
How to add a Calculated Attribute
Use cases
Segment Membership Calculated Attribute
FAQs
Unify - ID Resolution
ID Resolution Overview
Types of ID Strategy available
Default ID Strategy
High-fidelity or Custom ID Strategy
Blocking Faulty ID Values
Configure the ID Strategy
FAQs
Segment - Audiences
Audience Overview
Understand Audiences screen
How to create an Audience
Using User Deletion through Audience feature
Define Criteria for the Audience
Logical operators used for defining the criteria
Activate the Audience
Explore A/B Testing
ID Extension and Lookalike Extensions
Understand Enable Membership feature
Segment - Predictive Audiences
Predictive Audiences Overview
Preparation
Create Models
Understand RFM Model
Understand CLV Model
Orchestrate - Journeys
Journeys Overview
Understand Journeys Screen
How to create a Workflow
FAQs
Last modified on February 26, 2026
Activate Audience on Destinations
Best Practices for Using Zeotap CDP
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