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Related Topics

Get Started with Zeotap CDP

What's Next

You are just getting started with Zeotap CDP, but there’s so much more to explore!

Related Topics

The following are some of the important topics that can help you understand the different tools/technical concepts of Zeotap CDP in detail:

Integrate - Sources

Sources Overview
Various Source Categories available in the system
How to create Sources for various Source Categories
Understand Source Reports
Data Ingestion Logs and Errors

Integrate - Destinations

Destinations Overview
How to create a Destination in Zeotap CDP
How to activate Audience on Destinations
Destination Integrations Available in Zeotap CDP

Unify - Catalogue

Catalogue Overview
Understand Catalogue Screen
Supported Data Entities
- Customer Data
- Non-Customer Entity Data
Data Transformations/Enrichers available
How to perform Catalogue Mapping
- Map Customer Data
- Map Non-Customer Entity Data
How to add a new Catalogue Field
Configure Enrichers
Hashing guidelines for Emails and Cellphone numbers
Integers, Strings, Double, Timestamp, List and Objects

Unify - Calculated Attributes

Calculated Attributes Overview
Understand Calculated Attributes Screen
How to add a Calculated Attribute
Use cases
Segment Membership Calculated Attribute
FAQs

Unify - ID Resolution

ID Resolution Overview
Types of ID Strategy available
Default ID Strategy
High-fidelity or Custom ID Strategy
Blocking Faulty ID Values
Configure the ID Strategy
FAQs

Segment - Audiences

Audience Overview
Understand Audiences screen

How to create an Audience
Using User Deletion through Audience feature
Define Criteria for the Audience
Logical operators used for defining the criteria
Activate the Audience
Explore A/B Testing
ID Extension and Lookalike Extensions
Understand Enable Membership feature

Segment - Predictive Audiences

Predictive Audiences Overview
Preparation
Create Models
Understand RFM Model
Understand CLV Model

Orchestrate - Journeys

Journeys Overview
Understand Journeys Screen
How to create a Workflow
FAQs

Last modified on February 26, 2026

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