As a marketer, you can use calculated attributes to create new attributes for a user by aggregating their event data over a specific time period. For example, 90_day_revenue of a user, 1_week_page_views to check the engagement of a user, units_purchased by a user for a specific category like T-shirts. These calculated attributes are used as segmenting criteria and can then be forwarded to different integrations. For example, in a workflow, you can define High Spenders as users with 90_day_revenue > €500 or Low Engagement Users by putting 1_week_page_views < 5 criteria. For more information about Calculated Attributes, refer here.
Last modified on February 26, 2026
