After defining the audience, you can activate it on a Destination either immediately or you can choose to activate it later. You can revisit this Audience later for further modifications.
- To activate the Destination immediately, after defining the criteria for your Audience, on the last screen of the Audience creation, click Activate Now.
- This takes you to a new screen, where you can either choose to enable A/B testing on the Audience or activate the created audience by linking it to a specific Destination as shown in the image below.
- Set A/B Test – This functionality is exclusively available for users who have opted for it. Selecting this option takes you to a screen where you can split the audience into two or more variations. For more information about AB testing and its application, refer here.
- Link to Destination – This functionality helps you to activate the created Audience by linking to a Destination. For step-by-step instructions on how to activate an Audience, refer here.
Last modified on February 26, 2026
