- Create Audience: Upon successfully creating a source and ingesting your data into the Zeotap system, the next step involves unifying this data by mapping it to the corresponding fields on the Catalogue. Subsequently, you can proceed to create a cohort of customers, commonly referred to as Audience as per your use case.
- Define Criteria for Your Audience: Further, define the criteria for the created Audience to qualify customers (unified profiles). You can leverage the available attribute types to define your Audience and create the optimal marketing strategy for them. The attribute types include attributes such as Events, Profile attributes, Calculated attributes, Consent, Marketing preferences and more. To know more about attributes and how to apply them to your Audience, refer here.
