Welcome to Zeotap CDP, your gateway to a user-friendly Customer Data Platform that streamlines data integration, enriches customer profiles, enables precise segmentation and facilitates personalised marketing across multiple platforms.
This document is designed to provide you the crucial initial steps to get started with Zeotap CDP and gives you a comprehensive overview of Zeotap’s capabilities. It also helps you to seamlessly integrate and utilise your data with Zeotap CDP. Whether you are new to data-driven platforms or an experienced user, this document will walk you through the prerequisites steps that are essential before setting up your Zeotap CDP account, the overall workflow of Zeotap CDP and the best practices to be followed while using Zeotap CDP.This section covers the following topics: