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The following are the best practices and recommendations for setting up Predictive Audience:
  • Ensure that data for the relevant events is added and accurately mapped.
  • To run the RFM and CLV models, ensure that the you have mapped Event Name and Event > Timestamp and Event > eCommerce > Price, Order Value or Cart Value in Zeotap Catalogue Field.
  • The customer should have access to over 10K events for the specific event on which they intend to initiate model creation. For more information about Predictive Audiences, refer here.
Last modified on June 11, 2026