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What is the Catalogue?

The Catalogue is your organisation’s schema. It defines every field Zeotap can hold about your customers, organised into categories, so that data arriving from different sources lands in one consistent structure rather than in whatever shape each source happens to use. The Catalogue defines fields. It does not ingest data and it does not decide which incoming column becomes which field. It is the vocabulary your data is translated into.

Catalogue vs. Sources

The Catalogue defines your fields. Mapping source fields to those catalogue fields lives in Integrate → Sources → Source Mapping.
This split matters when you are trying to work out where to go. If your question is “what fields do we have, and how do I add one”, you are in the Catalogue. If your question is “how does the column in my file become one of those fields”, you are in Sources.

Standard vs. Custom fields

Zeotap provisions a set of standard fields when your account is created, covering common identifiers, cookies, and natively tracked information. Use these wherever they fit, because they are consistent across accounts and are already understood by downstream integrations. When you hold data that no standard field describes, create a custom field instead. For the full list of what is provided as standard, see Standard Fields in Catalogue.

In this section

Components of the Catalogue Screen

Working with Catalogue Fields

Categories & Taxonomy

Standard Fields

Data Types in Catalogue

FAQ about Catalogue

Unify

Sources

Last modified on August 28, 2026