Overview
Catalogue refers to functionality that allows you to organise and categorise your data assets in a structured and centralised manner. This could include different types of customer data, such as first-party data collected directly from customers, second-party data acquired from partners and third-party data obtained from external sources.
Zeotap provides a set of standard fields in your catalogue. If you do not find these standard fields in your organisation’s catalogue, you can create custom fields.
The process of creating the custom fields happens in an interactive interface wherein you can define your data points, bring them into Zeotap and manage them independently. Using this interface, you can easily edit the existing catalogue field or create a new field. Data onboarding has now become more seamless.
Key Features and Benefits of Catalogue
- Data Organisation: The Catalogue feature helps you organise and categorise data assets, making it easier to locate and utilise specific data points for marketing and analytics purposes.
- Data Enrichment: You can enrich data with additional attributes or information, such as demographic data, behavioural data and preferences, which can enhance customer segmentation and personalisation efforts.
- Data Accessibility: Having a centralised Catalogue enables data accessibility for different teams and stakeholders within the organisation, promoting data-driven decision-making across various departments.
- Data Governance: The Catalogue feature includes data governance capabilities, allowing users to set access controls and permissions to ensure data privacy and compliance with relevant regulations.
- Data Quality Management: You can use the Catalogue feature to monitor and maintain data quality, ensuring that the data used for marketing and analytics purposes is accurate and up-to-date.
- Data Activation: The Catalogue feature facilitates the activation of data, allowing you to export selected datasets to other marketing platforms or systems for targeted advertising and campaign execution.
- To know more about map the Catalogue for Customer data and Non-Customer Entity Data, refer here.
- To know more about how to add a catalogue field, refer here.
- To know more about how to configure the Enrichers, refer here.
Last modified on February 26, 2026
