product catalogues, order data, feed data, campaign data, account data and so on. Zeotap allows you to further enrich the information available on a user’s profile using Non-Customer Entity Data. To do this, you can use a Join ID or common key to connect the user’s data with the non-customer data set.
You can also use non-customer data to handle scenarios where there is a one-to-many relationship. For example, consider a scenario where a single UCID (Unique Customer Identifier) is associated with multiple subscription plans, each having varying propensity scores for customer conversion. In this case, the UCID maintains a one-to-many relationship with multiple subscription plans and their corresponding propensity scores. Therefore, setting up a Non-Customer Entity source can be an ideal solution to meet such requirements.
Note that Zeotap performs an upsert operation on the Non-Customer Entity data, for every record received from a Non-Customer Entity data source. For example, let’s say, a UCID is associated with profile attributes such as age, gender, location, device information and more. Consequently, whenever a new record is received, the existing information is updated with the new data and not appended.
NoteIf multiple attributes contribute to creating a unique record, then we recommend that you create a composite key before ingesting the data as Non-Customer Entity Data.
Examples of NCE Data
- Product data: Provides details about items available for purchase such as, Product name: Ultra HD TV, Price: $999, Category: Electronics, Stock status: In stock, Description: 4K resolution with HDR.
- Order data: Includes information about transactions or purchases such as Order ID: 12345, Purchase date: 2024-11-01, Payment status: Paid, Total amount: $250.
- Feed data: Represents updates from external sources or systems, such as real-time pricing or inventory updates. For example, Feed type: Inventory update, Product ID: 67890, Current stock: 30.
- Campaign data: Contains details of marketing or promotional activities such as, Campaign ID: CMP001, Start date: 2024-11-15, End date: 2024-12-15, Budget: $10,000.
- Account data: Relates to organisational or account-level information like Account ID: ACC001, Account type: Business, Account owner: John Doe, Region: North America.