Batch vs. Real-Time Calculated Attributes

This following table provides the differences between Batch Calculated Attributes versus Real-Time Calculated Attributes:

Feature	Batch Calculated Attributes	Real Time Calculated Attributes
Trigger Timing	Based on scheduled refresh (for example, every 24 hours)	Immediate response when conditions are met
Example Use Case	A customer crossing a $25,000 purchase threshold is reflected in the next day’s refresh, triggering a welcome email the following evening.	A customer crossing a spending threshold triggers an immediate action, such as unlocking a loyalty reward instantly.
Best for	Non-urgent engagement, such as next-day campaign updates	Real-time personalisation and immediateactions
Refresh Rate	Updates once every 24 hours	Provides immediate updates based on system capabilities
Operator Limitations	Supports a full range of operators	Some operators may not be available

Components of the Calculated Attributes Screen