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To understand this better, let’s assume you want to send a special deal for order values exceeding 8000 within a 1-hour timeframe. In this case, you can create a Real-Time Calculated Attribute as follows:
1
Navigate to Calculated Attributes under Unify.
2
Under the Real Time Attributes tab, click + Create Attribute.
3
In the Attribute name field, enter a descriptive name to refer to the Real Time Calculated Attribute.
4
  1. In the Description field, enter a description to remember details about the attribute.
5
Select the appropriate Aggregation type using the drop-down menu. The values can be Count, Sum and Unique List.
6
In Select a field, choose the attribute on which the calculation works based on the chosen aggregation type.
7
In event(s) field, provide the event name(s). In the example shown below, the event name is Event OrderVal.
8
You can further specify conditions for your Calculated Attributes by clicking Add Condition. Note that you can also include Non-customer entity data in the conditions based on your requirement. 
9
In the Run Computation section, choose the time period for the calculation.
10
Click Save to create the Real Time Calculated Attribute.

Batch Vs. Real Time Calculated Attributes

Components of the Calculated Attributes Screen

Create a Batch Calculated Attribute

Segment Membership Calculated Attribute

FAQs about Calculated Attributes

Last modified on February 26, 2026