- Improve audience segmentation: Use Non-Customer Entity Data to create detailed user groups based on preferences and behaviours. Example: Identify users who frequently purchase fitness equipment and group them as fitness enthusiasts for targeted outreach.
- Enable personalised targeting: Deliver advertisements tailored to your users’ interests by linking their profiles with relevant non-customer data. Example: Associate a user with specific product views or incomplete purchases to show ads featuring those products or related items.
- Boost advertisement performance: Analyse enriched profiles to refine your advertising strategies. Example: Discover which campaigns or products resonate most with specific audiences to increase conversions and maximise return on investment.
- Ensure cross-channel consistency: Use enriched profiles to provide a unified experience across all channels. Example: A user who views a product on your website can receive ads for the same product on social media or in email campaigns.
Non Customer Entity Data
Why do we need NCE?
By enriching user profiles with Non-Customer Entity Data helps you gain deeper insights into your users. By associating user-specific data with contextual attributes such as product details, purchase activity, or campaign interactions, you can improve targeting and advertising outcomes.
Last modified on February 26, 2026