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General Questions

Batch Audience processes data in batches and applies criteria to past and future events, while Real-Time Audience streams data instantly and applies criteria only to future events.
Yes, you can edit a Real-Time Audience after activation.
The time it takes for data to appear on the destination platform depends on the aggregation of data volume and the processing sequence in the data pipeline.

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Batch Audience vs. Real-Time Audience

No, user deletion is only available for Batch Audiences when the “Delete customers in this Audience” checkbox is selected.
Yes, but only for Batch Audience creation. Real-Time Audience does not support checking estimates.
Membership is available for Batch Audiences but not for Real-Time Audiences.
No, once an Audience is created as Batch or Real-Time, it cannot be switched to the other type. You must create a new Audience.

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Journeys & Workflow Management

Journeys help orchestrate workflows by setting entry conditions, delays, multi-branch splits, and other logic to manage user interactions.
Yes, Journeys display the count of qualified users/events/IDs at each node in the workflow.
Yes, you can set a reentry condition to re-trigger the workflow.
Yes, you can edit a Journey at any time after it is published.
The audience size depends on applied filters, available data, and ID resolution logic. Ensure that your conditions capture the expected users.
Verify that the destination supports the Audience type, check mapping configurations, and confirm that there are qualifying users.
Check if the data pipeline is processing new events, and confirm that future events match the defined conditions.

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Activation & Destinations

Real-Time Audiences can be activated on destinations that support real-time data transfers. Refer to the supported destinations list in the platform.
Yes, you can choose “Activate Now” to send the data immediately, or “Activate Later” to delay activation.
The Audience is stored with all attributes, tags, and configurations intact. You can revisit and modify it before activation.

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Data Processing & Troubleshooting

The audience size depends on applied filters, available data, and ID resolution logic. Ensure that your conditions capture the expected users.
Verify that the destination supports the Audience type, check mapping configurations, and confirm that there are qualifying users.
Last modified on February 26, 2026