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You can organise and manage your growing Audience effectively using folder and subfolder structures. This functionality allows you to group your Audiences into manageable cohorts for easy accessibility and organisation. You can further categorise the Audience using sub-folders. For example, Let’s say a digital advertising agency is running a multi-channel marketing campaign for a client with diverse target audiences. To streamline their audience management process, they can use the folder structure based on different marketing channels. This can include social media, email and display ads. Within each channel folder, they can further create subfolders based on specific target Audience, such as age groups, geographic locations or interests. By organising audiences into folders and subfolders in this manner, the agency can easily locate and manage the Audiences for each marketing channel. This structured approach ensures that the right advertisements are delivered to the appropriate audience, maximising the effectiveness of the campaign. The following topics provide information and examples to help you understand the concepts involved in working with folders:

Create Folders and Sub-Folders

Search a Folder

Collapse/Expand Folders

Rename a Folder

Delete Folder

Drag and Drop the Folders

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Create Folders and Sub-Folders

By using Folders and Sub-Folders, you can categorise and group your Audiences effectively. Use the options mentioned below to create folders and sub-folders. Note that, by default, the default and archived folders are created automatically, when you create a new audience.

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Create Folders

To create a folder, click the + sign against Folders as shown below. Enter a name for the folder and click the tick mark against it.

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Create Sub-Folders

To create a sub-folder, click the + sign against the folder under which you want to create the sub-folder. Enter a name for the sub-folder and click the tick mark against it. Note that you can create a maximum of five sub-folders.
The following are some useful information related to naming a Folder/Sub-Folder:
  • You cannot have the same name for any two folders or sub-folders.
  • The folder name cannot be more than 35 characters including spaces.
  • A new folder is always created or added at the top of the folder list.

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Audience Count

The count of Audiences residing in the folder is displayed at the folder level.

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Search a Folder

The Search folder functionality offers several advantages to you as a customer. It saves you time by allowing you to quickly locate folders by name instead of manually navigating through numerous folders. It is particularly beneficial for you when dealing with large and complex folder structures, as you can instantly retrieve the desired folder regardless of its position in the hierarchy. The accuracy of search results ensures that you can find specific folders, even when dealing with similarly named folders or a large number of folders. To search for a particular folder, click the search icon and enter the name of the folder.

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Collapse/Expand Folders

The functionality of collapsing or expanding folders provides you with the ability to customise your folder list display based on your preferences and needs. Collapsing the folder list frees up valuable screen real estate, allowing you to utilise a larger portion of the working area for your primary tasks. You can toggle between collapsing and expanding the folder list by clicking the folder icon.

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Rename a Folder

To rename a Folder/Sub-Folder, click the three dots against the folder that you want to rename and click Rename Folder. Enter a new name for the folder and click the tick mark.

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Delete a Folder

The Delete folder functionality allows you to remove folders from your active folder list. By performing the delete function, you can archive a folder along with its sub-folders. The system archives the folder and its Audiences only after you confirm the deletion. Note that when you delete a folder, all the sub-folders and Audiences contained within gets archived. Once archived, they cannot be retrieved back.

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Drag and Drop the Folders

The Drag and Drop functionality allows you to easily reorder and rearrange your folder structure by moving Audiences within folders. With a simple drag and drop action, you can adjust the placement of folders and subfolders according to your desired order.
Last modified on February 26, 2026