Real Time Audience Vs Journeys

Here is a comparison between Real-Time Audience and Journeys:

Aspect	Real-Time Audience	Journeys
Purpose	Defines audience criteria using conditional blocks.	Orchestrates workflows with multiple conditions.
Data Processing	Sends audience data to the end platform.	Manages user flow through a sequence of conditions.
Activation	Sends data to the activated destination.	Sends data to the activated destination.
SLA	Depends on data volume aggregation and pipeline sequence.	Depends on data volume aggregation and pipeline sequence.
Event/User Tracking	Does not track qualified users count.	Displays qualified event/user count at each node.
Workflow Conditions	Uses conditional blocks for audience qualification.	Supports delays, multi-branch splits, true/false logic, and more.
Reentry Condition	Not applicable.	Supports reentry conditions for re-triggering workflows.
Editing	Can be edited after activation.	Can be edited after publishing.

Last modified on February 26, 2026

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