Batch Audience Vs Real Time Audience

Here are the key differences between Batch Audience and Real-Time Audience:

Aspect	Batch Audience	Real-Time Audience
Data Processing	Processes data in batches at scheduled intervals.	Streams data in real time.
Criteria Application	Applies criteria to both past and future events.	Applies criteria only to future events.
Availability	Fully available.	Currently in Beta (requires access approval).
Customer Deletion	Supports deleting users when the checkbox is enabled.	Does not support user deletion.
Membership Option	Supports enabling membership.	Does not support enabling membership.
A/B Testing	Supports A/B testing.	Does not support A/B testing.
Estimate Calculation	Supports checking estimates and refreshing size.	Does not support checking estimates.
Activation Options	Activate Now, Activate Later, Link to Destination.	Activate Now, Link to Destination.
Draft Saving	Supports saving as a draft.	Supports saving as a draft.

Last modified on February 26, 2026

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