What’s New in Q2 of 2024?
Learn about the new features released in Q2 of 2024.
1. Audience
The below features are now available in the Audiences application.
1.1 Support for Lookalike Extension for First-party Data (Beta)
(17-06-2024)
We have added support for first-party lookalike extension in Audiences. This uses Zeotap CDP’s data science model to identify customer profiles that resemble and behave like your target audiences, such as your most loyal customers. This process allows you to target a wider audience group with similar profile properties, leading to more views and higher click and conversion rates. This, in turn, increases reach and conversion rates leading to enhanced sales, leads and subscriptions.
For example, suppose you, as a marketer, create an audience to target high-value customers, qualifying 10,000 customer profiles. When you enable the Lookalike Extension (1P) in the Destination Settings, Zeotap CDP runs its data science model on your extensive first-party data and identifies additional customer profiles who is likely to behave similarly to your high-value customers. The exact number of additional customers qualified depends on the accuracy and scale of the lookalike extension configured. To learn more about the options available in Zeotap CDP for extending your audience with first-party and third-party data, refer here.
(17-06-2024)
You can now download the complete overlap report of the selected audience with all existing audiences in the account. Use the Download Report button shown in the image below. The report will be a CSV file that shows the percentage overlap of the selected audience with all other audiences in the account.
2. Sources Integrations
The below Sources are now available in the Zeotap CDP App.
2.1 Enhancements in Web JS SDK, Android SDK, iOS SDK and React Native Package
(14-05-2024)
Starting May 14, 2024, we have enabled a more granular level of tracking for system events in our Web JS SDK, Android SDK, iOS SDK and React Native Package. Note that the system events tracked before this date are tagged with the common name SystemEnrichmentEvent. However, moving forward, we will identify system events specifically for each scenario as listed in the table below.
These system events encompass predefined actions driven by user interactions, encompassing activities such as user consent, identities, and cookie synchronisation, depending on the SDK. They ensure consistent tracking and tagging of key actions, facilitating debugging and understanding user behaviour. You can utilise these events to enrich user profiles with the captured information. See the table below for details on the system events triggered in specific scenarios:
| System EVENT NAME | SCENARIOS | Web JS SDK | Android SDK / iOS SDK React Native package |
|---|
| Cookie sync | Triggers when a third-party cookie syncs | Yes | No |
| Set consent | Triggers the first time a user lands on the app and sets consent | Yes | Yes |
| Update consent | Triggers when a user changes their consent | Yes | Yes |
| Set identities | Triggers when a user logs in | Yes | Yes |
| Update identities | Triggers when a user changes already set identities | Yes | Yes |
2.2 Pub/Sub Batch Source
(23-05-2024)
Pub/Sub (Publish/Subscribe) Batch upload is a way to efficiently and reliably send multiple messages to Pub/Sub topics in a single request. This feature allows you to save network requests and improve the performance and scalability of your applications. In Pub/Sub Batch upload, you create a batch file containing all the messages you want to send. The batch file can be read as often as necessary, but once it is exhausted, only new messages are sent. Pub/Sub Batch upload is useful for processing large numbers of messages at once in real-time applications, as well as in back-end processes that process data over time. To know more about how to create a Pub/Sub Batch Source in Zeotap CDP, refer to Create a Pub/Sub Batch Source.
2.3 Pub/Sub Stream Source
(16-05-2024)
Pub/Sub (Publish/Subscribe) Stream is a messaging pattern that allows different applications and services to communicate with each other in real-time. In a Pub/Sub system, messages are published to a central exchange (or “topic”) and subscribed to by various recipients. The recipients receive notifications or data as soon as new messages are published, which makes it an efficient and scalable way to exchange information in real-time. Integrating with Zeotap CDP allows you to seamlessly manage your customer data in real-time and create powerful use cases and more. To know more about how to create a Pub/Sub Stream Source in Zeotap CDP, refer to Create a Pub/Sub Stream Source.
2.4 Amazon S3 Source
(10-04-2024)
Amazon S3 (Simple Storage Service) is a widely-used object storage service provided by Amazon Web Services (AWS). It offers scalable storage infrastructure to store and retrieve any amount of data over the internet. With this integration, Zeotap brings simplicity to your data onboarding process by letting you connect directly to your source data residing in Amazon (AWS) S3 through the Sources module of Zeotap CDP. To know more about how to create and implement an Amazon S3 Source in Zeotap CDP, refer to Create and Implement an Amazon S3. Source.
3. Destination Integrations
The below Destinations are now available in the Zeotap CDP App.
3.1 TTD EUID
(14-06-2024)TTD (The Trade Desk) is a demand-side platform (DSP) that provides programmatic advertising solutions to marketers. It supports the European Unified ID (EUID), which targets logged-in, consented traffic. EUID is a version of The Trade Desk’s UID2 and complies with GDPR privacy laws. By integrating with Zeotap, you can send email addresses and cell phone numbers to your Trade Desk account and drive personalisation and an enhanced customer experience. To know more about how to create a TTD EUID Destination, refer here.
(23-05-2024)PromoteIQ is a platform that allows businesses to advertise to shoppers across the open web. By using retailers’ first-party data, PromoteIQ enables advertisers to target their ads to individual shoppers, regardless of where they are browsing. Integrated with Zeotap CDP, it can help businesses increase their reach and efficiency when promoting their products and services to potential customers.
Zeotap automatically creates audiences (segments) in PromoteIQ. Unlike typical integrations, users associated with audiences are not directly sent to PromoteIQ. Instead, you must provision an AWS S3 bucket to receive data files. Then, you can transfer the segment list from the S3 bucket to PromoteIQ to run relevant campaigns on your website. To know more about how to create a PromoteIQ Destination, refer here.
3.3 LaunchDarkly (Real-Time Integration)
(23-05-2024)LaunchDarkly is a feature management platform that empowers development teams to safely deliver, control and measure their software through feature flags. With LaunchDarkly, you can run experiments on any feature flag. Integrated with Zeotap CDP, this Destination allows you to send the segments created in Zeotap CDP to be used in LaunchDarkly feature flags in real-time. To know more about how to create a LaunchDarkly (Real-Time Integration) Destination, refer here.
3.4 Ongage
(23-05-2024)Ongage is an email marketing platform that helps your business personalise engagements and drive conversions through data. Integrated with Zeotap, it facilitates you to seamlessly transfer audiences (segments) from Zeotap CDP to Ongage. This integration empowers users to leverage these audiences for targeted and personalised campaigns within the Ongage platform. To know more about how to create a Ongage Destination, refer here.
3.5 Dynamic Yield
(17-05-2024)Dynamic Yield is a personalisation platform that builds actionable customer segments in real-time, enabling marketers to increase revenue through personalisation, recommendations, automatic optimisation and one-to-one messaging.The platform offers User Data API to update the User Data feed with information for creating Audiences based on specified targeting conditions. The API has a reduced load and works well for updating small numbers of users. Integrated with Zeotap, it helps marketers optimise the digital customer experience. To know more about how to create a Dynamic Yield Destination, refer here.
3.6 Google Cloud Storage
(18-04-2024)Google Cloud Storage (GCS) is a cloud-based object storage service provided by Google Cloud Platform (GCP). It allows you to store and retrieve data in a highly scalable, durable, and secure manner. Integrated with Zeotap CDP, it enables you to push the audiences (segments) from Zeotap CDP to Google Cloud Storage in CSV format. The data sent from Zeotap CDP to GCS can be used for several use cases such as automation of campaigns, creation of personalised notifications, optimisation of campaigns and more. To know more about how to create a Google Cloud Storage Destination, refer here.
3.7 Personyze
(30-04-2024)Personyze, a personalisation solution, harnesses machine learning and behavioural targeting to craft engaging, conversion-driven experiences across multiple channels. When integrated with Zeotap, it facilitates the seamless transfer of segments from Zeotap CDP to Personyze. This integration empowers users to leverage these segments for targeted and personalized campaigns within the Personyze platform. To know more about how to create a Personyze Destination, refer here.
3.8 Cleverpush (Real-Time Integration)
(30-04-2024)Cleverpush is a web-based platform that enables website owners and developers to send push notifications to users who have subscribed to receive them. Integrated with Zeotap CDP, it enables marketers to engage with their customers in real-time and at scale. This integration lets you send notifications through mobile applications, websites and emails. To know more about how to create a Cleverpush Destination in Journeys, refer here.
Push notifications are messages that can be delivered to users’ devices, such as smartphones or desktop computers, even when they are not actively browsing the website.
3.9 Enhancements in Adobe Campaign
(30-04-2024)Adobe Campaign is a marketing automation platform that helps businesses manage and deliver targeted email, mobile and social media campaigns. Integrated with Zeotap CDP, you can use segments created in Zeotap CDP to create, test and personalise campaigns across various channels and track your performance and impact. To know more about this integration, refer here.
3.10 Oath (Yahoo)
(30-04-2024)Oath (Yahoo) offers a range of marketing solutions for businesses and marketers looking to reach a wide audience. Integrated with Zeotap, it offers marketers a range of targeting and analytics tools to help businesses optimise their campaigns and reach the right audiences. You can now utilise this integration in Audiences to activate your use cases. To know more about how to create a Destination for Oath in Audiences, refer here.
3.11 Amazon S3 Destination
(30-04-2024)Amazon S3 (Simple Storage Service) is a widely used object storage service provided by Amazon Web Services (AWS). Integrated with Zeotap CDP, it enables you to send the audiences (segments) from Zeotap CDP to Amazon S3, which can then be used for delivering more personalised targeting across various touch points. To know more about how to create a Destination for Amazon S3 Destination in Audiences, refer here.Last modified on February 26, 2026
