2024 - Q4

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1. Destination Enhancements

The below features are now available in the Destinations module of Zeotap CDP.

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1.1 Introduced Enrichers in Destination Mapping

(21-12-2024) This new feature enhances the flexibility of mapping attributes and identifiers while sending data to destination platforms. Use this feature when you need to modify, customise, or enrich the data sent to your chosen destinations. Key capabilities include:

• Concatenating Catalogue field names
• Adding timestamps
• Creating custom columns by hardcoding values

This feature allows for more dynamic data mapping, moving beyond the limitation of sending only fields available in your Catalogue. It helps you meet the specific requirements of different platforms while improving data usability and precision. For detailed guidance on using enrichers in destination mapping, see Enrichers in Destination Mapping.

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1.2 Enhanced Support for Object and List of Objects in Destination Uploads

(09-12-2024) We have expanded our platform’s capabilities to support the upload of both single objects and lists of objects to destination platforms. This enhancement allows for more comprehensive data transfers, accommodating complex data structures and nested content. Key features include:

• Object Support: Upload individual data objects directly to destination platforms, ensuring precise data mapping and integration.
• List of Objects Support: Transfer collections of objects in a single upload, streamlining the process for datasets that include multiple entries or records.
• Nested Content Entity (NCE) Support: Manage and upload nested data structures, preserving hierarchical relationships within your data during the upload process.

These improvements facilitate more efficient and accurate data uploads, catering to a wider range of data structures and integration scenarios. For detailed guidance on utilizing these features, refer to our documentation on Object, List of Objects, and NCE Support in Destination Upload.

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2. Source Enhancements

The below features are now available in the Sources module of Zeotap CDP.

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2.1 Introduced New Source–Databricks

(07-11-2024) Databricks serves as a unified, open analytics platform for building, deploying, sharing, and maintaining enterprise-grade data, analytics, and AI solutions. It integrates with cloud storage and security within your cloud account and manages cloud infrastructure for you. Zeotap simplifies data onboarding by allowing direct connections to your Databricks data through the Sources module in Zeotap CDP. You can configure automatic data synchronization between your Databricks account and the source created in Zeotap CDP using the Sync Frequency feature. For more information about how to create and implement a Databricks source, refer here.

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2.2 Enhanced Source Mapping Screen

(04-10-2024) We have made significant enhancements to the source mapping screen that now makes field mapping faster, more intuitive, and easier to manage. These improvements focus on refining the user experience by adding new options that improve clarity and efficiency in mapping source data. With these enhancements, you can now:

• Arrange the attributes neatly by collapsing them
• Access filters, search, and auto-mapping toggles to enable quicker mapping adjustments
• Identify data types and statuses at a glance with clear color coding
• Resolve issues faster with more detailed error messaging

For more information about the new source mapping options, refer here.

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2.3 The New Source Report Dashboard

(04-10-2024) We are excited to introduce our newest enhancement to the Sources module, designed to give you a complete view of your source data journey. In addition, you can track file status updates for your batch sources. You can now access all key source data insights in one place through the following charts:

• Source Ingestion Trend - Track cumulative event data over time, with flexible filtering for the last 7, 30, or 90 days.
• Batch vs Streaming Ingestion Trend - Compare the volume of ingested events from batch and streaming sources over time.
• Top Sources Ingestion Trend - Visualise the ingestion performance of your top data sources, with options to filter the top 5, 10, or 15 sources.
• Batch Sources Report - Get a comprehensive overview of batch sources, including source details, file names, record counts, and current statuses.

Note that the dashboard refreshes every 8 hours, ensuring that you always have the latest insights into your data ingestion trends. To know more about using the Source Report Dashboard, read the docs here.

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3. Newly Added Destinations

The below Destinations are now available in the Zeotap CDP App.

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3.1 Apache Kafka (Journeys)

(21-12-2024) Apache Kafka is an open-source distributed event streaming platform used by thousands of companies for high-performance data pipelines, streaming analytics, data integration, and mission-critical applications. Integrated with Zeotap CDP, it allows you to efficiently send event information in real-time through our Journeys module for consumption in Kafka. To know more about how to create an Apache Kafka Destination, refer here.

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3.2 Optimizely Campaigns (Journeys)

(29-11-2024) Optimizely Campaign is an omni channel marketing platform that allows businesses to create, manage, and analyse personalised marketing campaigns across channels such as email, SMS, print, and push notifications. The platform includes features like marketing automation, A/B testing, send-time optimisation, and advanced analytics to help marketers deliver targeted messages and improve customer engagement. When integrated with Zeotap, users qualified for workflows can be sent to Optimizely, enabling email campaign triggers. To know more about how to create a Optimizely Campaigns Destination, refer here.

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3.3 Rokt (Audiences)

(07-11-2024) Rokt provides tools to boost revenue, scale customer acquisition, and build stronger customer relationships. Integrated with Zeotap CDP, Rokt enables you to send audience segment data for precise and effective customer targeting. To know more about how to create a Rokt Destination, refer here.

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3.4 Adobe Campaign (Journeys)

(17-10-2024) Adobe Campaign is a marketing automation platform that helps businesses manage and deliver targeted email, mobile, and social media campaigns. When integrated with Zeotap CDP, it enables marketers to engage with customers in real-time and at scale. You can enable batching with this integration to aggregate data before sending it to Adobe Campaign. Batching occurs based on two factors: data size and processing time, whichever is met first. For example, if you set the batch size to 5 MB and the batch processing time to 2 minutes, the file is generated and sent when either condition is met. The maximum batch size is 10 MB, and the maximum processing time is 15 minutes. To know more about how to create a Adobe Campaign (Real-Time) Destination, refer here.

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4. Audience Enhancements

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4.1 Transition from Connect to Audience

(15-10-2024) We have fully transitioned from the previous segmentation module, Connect, to Audiences—Zeotap’s advanced segmentation solution. After the successful launch of the Audience module in 2023 and positive feedback from clients, we made the module generally available in early 2024. As part of this transition, your account has been migrated to Audiences, with no data loss during the transition. The new module enhances operational efficiency by reducing manual tasks, improving segmentation accuracy, and enabling faster audience creation. It supports advanced strategies like A/B testing and lookalike extensions, while providing detailed insights for informed decision-making. To know more about the Audiences module, refer here.

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4.2 Download Audience Report

(22-10-2024) You can easily download your audience report in CSV format for various purposes. This report provides key values about your audience such as Audience ID, Audience Name, Unique Customer Count, Status, Activation Type, Destination Name, Mapping Name and more. This helps you to make informed marketing and business decisions. Currently, this feature is activated for admin roles only. The download button activates only after you select the audience(s) on the Audience listing page. To learn more about how to use this feature, refer here.