A Data Warehouse, is a centralised and integrated repository that stores large volumes of structured and unstructured data from various sources. It is designed to support business intelligence (BI) and analytics initiatives by providing a scalable, high-performance environment for data storage, processing and analysis. Data warehouses like Snowflake and BigQuery play a critical role in customer data collection by providing a centralised and robust platform for storing, processing, and analysing vast amounts of customer-related data. They empower businesses to make data-driven decisions, personalise customer experiences, improve marketing strategies, and enhance overall customer satisfaction.The following are the Data Warehouses integration that Zeotap offers: