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Tag managers are powerful tools that simplify and streamline the process of implementing and managing various tracking tags and scripts on a website or mobile app. They provide a user-friendly interface that allows marketers and website administrators to add, update, and manage tracking codes without the need for direct involvement from developers or frequent code changes on the website. The following are the two popular tag managers that Zeotap offers:

Adobe Experience Platform Tag Extension

Google Tag Manager (GTM)

  • For information about how to map the Catalogue for Customer Data (CE), refer here.
  • For information about how to map the Catalogue for Non-Customer Entity (NCE) data, refer here.
  • For information about how to add a Non-Customer Entity (NCE) attribute in the Catalogue, refer here.
  • For information about Join Key Enricher and how to configure it, refer here.
Last modified on February 26, 2026