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Website events refer to specific actions or interactions that occur on a website that are tracked to gather valuable data about user behaviour. Events can capture a wide range of user activities, such as clicks, form submissions, video plays, page scrolls, downloads, and more. Event tracking is often utilised to measure the effectiveness of marketing campaigns, optimise website performance, improve user experience, and personalise content. The following are the two commonly used methods/files to implement website event tracking:

Web Javascript

Web Pixel

Last modified on February 26, 2026