Understand WebJS Source with a Use Case
Let’s say, you are a telecommunications company that wants to launch a promotional campaign for your newly introduced mobile data plans. In order to do so, you can implement the zeotap.js library on your website to track various user events and collect relevant data. Then, use the collected data to create user segments based on their browsing behaviour, interests, demographics and so on. This segmentation allows you to tailor the marketing campaigns and offers to specific user groups, improving your targeting and personalisation efforts.Note:For more information about how to create a Web JS Source, refer here.