Adobe Experience Platform Tag Extension

Adobe Experience Platform provides a simple way to deploy and manage all the analytics, marketing and advertising tags necessary to power relevant customer experiences. The tags are offered to the Adobe Experience Cloud customers as an included, value-add feature. Zeotap provides the Zeotap Collect Tag Extension within the Adobe Experience Platform marketplace to capture events and user identities and enable cookie syncing on the Web.

Understand Adobe Experience Tag Extension Source with a Use Case

For example, a FinTech company integrating the Zeotap Collect Tag Extension within Adobe Experience Platform can enable comprehensive customer data management and personalised experiences. The company can capture important events and user identities across their digital touch-points by deploying this extension . This data can be utilised to analyse user behaviour, optimise marketing efforts, and deliver tailored financial services. Additionally, enabling cookie syncing facilitates seamless data synchronisation and enhances user tracking and targeting capabilities, allowing the fintech company to provide personalised financial solutions and improve customer satisfaction.

Note:For more Information about how to create an Adobe Experience Platform Tag Extension source, refer here.

​Understand Adobe Experience Tag Extension Source with a Use Case

Understand Adobe Experience Tag Extension Source with a Use Case