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The Zeotap Collect Tag requires a data layer to be set up on your website for capturing event information. This is to ensure that all relevant information can be used for segment activation or event orchestration. The data layer object is flattened and used in the corresponding collection calls.

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Understand Google Tag Manager Source with a Use Case

For example, an automobile manufacturer can utilise the Zeotap Collect Tag through Google Tag Manager to gather valuable customer insights and enhance their marketing efforts. The manufacturer can capture events and user information as customers navigate through their online platform by integrating the JavaScript tag into their website. This data can then be used to analyse customer behaviour, personalise marketing campaigns, and create targeted segments for improved engagement. The automobile manufacturer can optimise their digital marketing strategies and deliver a tailored experience to their customers with the seamless integration provided by the Zeotap Collect Tag. For more Information about how to create a Tag Manager Source, refer to Creating a Tag Manager Source.
Last modified on February 26, 2026