Understand iOS SDK Source with a Use Case
For example, a use case for a social media app leveraging the iOS SDK and Zeotap could involve analysing user behaviour and interests to enhance content personalisation and targeted advertising. By integrating the iOS SDK, the social media app can track various events such as post engagements, user logins, and page visits. This data can then be sent to Zeotap CDP, where user segments can be created based on demographics, preferences, and engagement patterns. With these insights, the social media app can deliver personalised content, recommend relevant accounts or posts, and serve targeted ads, leading to improved user engagement, retention, and monetisation opportunities.Note:For more information about how to create an iOS Source, refer here.