What’s New in Q4 of 2022?
Learn about the new features released in Q4 of 2022.New Destination Integrations
The below Destinations are now available in the Zeotap CDP App.Dotdigital
(Released on 09-Dec-2022) Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. They harness the power of customer data, powering engagement, conversion and loyalty for brands as they grow and scale. To know more about Dotdigital, refer here.IPONWEB
(Released on 09-Dec-2022) IPONWEB is an API, Data and Engineering company that solves the complex challenges around building real-time advertising platforms at scale. IPONWEB’s integration with Zeotap enables the brands to power personalised ads through an omnichannel supply-side approach. To know more about IPONWEB, refer here.Magnite
(Released on 09-Dec-2022) Magnite Inc is an independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Now, it is possible to integrate with Magnite through Zeotap. To know more about Magnite, refer here.Google Analytics 4 (GA4)
(Released on 19-Oct-2022) GA4 is an upgrade to the legacy platform - Universal Analytics, the standard version of Google Analytics. It enables users to measure traffic and engagement across websites and apps. Marketers can create an audience segment in Zeotap CDP, based on both online and offline profile attributes, and link the corresponding GA Client IDs ready for ad campaign activation in Google Ads and measurement in GA. To know more about Google Analytics, refer here.Braze for Symphony
(Released on 19-Oct-2022) Braze is a customer engagement platform that offers customer-centric interactions between consumers and brands in real-time. Braze’s integration with Zeotap’s Real-Time Data Orchestration feature enables marketers to power personalised messaging across mobile, SMS, email and web through a proprietary rules engine that creates real-time data orchestration to run email or push notification campaigns. To know more about Braze for Symphony, refer here.New Source Integrations
The below source integrations are now available in the Zeotap CDP App.Google BigQuery
(Released on 09-Dec-2022) Zeotap simplifies your data onboarding process by letting you connect directly to your source data residing in BigQuery through Collect. To know more about this source and how to create it, refer here.Symphony
(Released on 14-Nov-2022) We have launched Symphony - Zeotap’s real-time user journey orchestration product that ensures consistent and real-time personalisation across a user journey. These journeys are built on a foundation of their first-party data unified by Zeotap. A workflow runs on the Event Name and other attributes that are mapped in the Catalogue. To be able to use Symphony and create workflows, ensure the following:- You have a real-time streaming source created in Collect
- You have mapped the streaming source in your Catalogue
NoteThis is a limited availability feature for now and can be made available upon request. Reach out to your Customer Success Manager to enable this in your account