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Search using one or more identifiers

You can search for customer profiles using one or more identifiers. In the case of your default ID strategy, you can search based on any ID. However, for the high-fidelity strategy, you can search using the primary IDs only. Last five profiles viewed by you will be listed down in the Recently Viewed Profiles section, below the Pinned Profiles section. You can pin maximum 2 profiles in this section. You can use the profile listing CTA to either pin or delete a user profile.
You can search for user profiles using a combination of more than one identifier. Currently, we support a combination of five IDs in advance search.
For hashed value attributes, if you have raw values for look up, then select the Look up for Hashed Value check box. The system then hashes the value before looking up for the profile, based on the value shared.

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Viewing a User Profile

One or more user profiles are displayed based on the identifiers that you search for. You can view the user profiles in a Quick view or a Detailed view. The image below represents the Quick view of the user profiles. Click on each card to get the detailed view.
NoteYou can also customise your view by choosing the required identifiers from the standard set of attributes that are available for your organisation’s catalogue.

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Detailed View

To understand what appears in the detailed view, click one of the user profile cards.

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Traits

Here you can view all the profile attributes unified for the user.
Click the View button to declutter the traits appearing for a user. You can choose a max of 40 attributes for a user profile. A list appears with all the attributes available in your account. You can choose the attribute that you want to show for the user profile. Based on whether or not a value is available for the chosen attribute, the same is displayed for the user profile under TRAITS. Profile attributes with type object and list of objects has an option to view it in complete json format. For object and list of objects type attributes, click the view more button to view the complete complex structure of the attribute value in table and json formats.

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Identifiers

Here you can view all the identifiers unified for the user. If you are seeing more than one identifier against your ID attribute it is because of the number of ID configuration set up for that attribute. You can review the configuration under the Catalogue section of this ID attribute. For identifiers with metadata information present, you can view the ID meta and ID consent data by clicking on the view metadata information, in front of each associated ID. Users with CDP Admin or Integrations Admin roles will be able to unmask the RAW PII and other masked attribute values for traits and identifiers, with the unhide eye button.
Here you can view the consent purposes and marketing preferences of the user.
  • Consent Purposes
  • Marketing Preferences

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Non-Customer Entity

Here, you can view details of the user’s Non-Customer Entity (NCE) data, including the NCE source name, Join Key, and other related NCE data as shown in the image below.

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Events

Here, you can view the user’s event data, including the browser used, country, event name, timestamp, page visited, and more, as shown in the image below. Event data can take up to 5 minutes to appear on the user interface, unlike other attributes that appear instantly. You can view data from the past 15 minutes to the last 30 days.
Last modified on February 26, 2026