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Frequently Asked Questions

A successful response is a confirmation of the receipt of the deletion request — not confirmation of full deletion.When a delete request is received:
  1. The system initiates the process to delete the profile across the Zeotap system wherever this data is stored or referred.
  2. An email is triggered to the account Admin confirming the receipt of the deletion request with the details.
  3. It takes a couple of hours for the profile to be completely deleted across the Zeotap system.
This information is also mentioned in the notification email sent to the Admin.
To check the deletion status, refer to the Deleted profile log in your Customer 360 interfaces. For more information, refer to Delete a Profile.
Yes — Zeotap maintains a log of the deleted profile for audit and/or reference purposes only.Key points:
  • These logs are not connected to any activation system.
  • They are eventually cleaned at the end of the next year, as per GDPR specification.
This is standard GDPR-compliant behaviour to maintain a deletion audit trail while ensuring the profile data is not used for any processing or activation.
Last modified on March 17, 2026