> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zeotap.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Calculated Attributes

> What a Calculated Attribute is and when to use one.

## What is a Calculated Attribute?

A Calculated Attribute is a derived, per-user value that Zeotap computes by aggregating events over a chosen period. It attaches to the customer profile alongside your ingested attributes and updates automatically: batch CAs refresh daily, real-time CAs update as events arrive. Unlike attributes you ingest from a source, a CA is built by the platform from your event data.

## When to use a CA

CAs bridge two very different shapes of data. Raw customer events arrive as thousands of separate actions per user; audience conditions need one decision-ready value per user. A CA collapses the events into that single value. For example, `sum_order_value_90d` gives you the total a customer spent in the last 90 days, and a rule like `sum_order_value_90d > 500` defines a High Spenders audience without any raw event data touching the audience builder.

## In this section

<CardGroup>
  <Card title="How Calculated Attributes Work" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/how-calculated-attributes-work" />

  <Card title="Batch vs. Real-Time Calculated Attributes" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/batch-vs-real-time-calculated-attributes" />

  <Card title="Create a Batch Calculated Attribute" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/add-a-calculated-attribute" />

  <Card title="Create a Real-Time Calculated Attribute" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/create-a-real-time-calculated-attribute" />

  <Card title="Segment Membership Calculated Attribute" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/system-defined-calculated-attributes" />

  <Card title="Calculated Attributes: Use Cases" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/calculated-attributes-use-cases" />

  <Card title="Calculated Attributes: Guardrails & Limits" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/calculated-attributes-guardrails-and-limits" />

  <Card title="FAQs about Calculated Attributes" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/faqs-about-calculated-attributes" />
</CardGroup>

## Related Topics

<CardGroup>
  <Card title="Components of the Calculated Attributes Screen" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/components-of-the-calculated-attributes-screen" />

  <Card title="Catalogue" icon="angles-right" iconType="solid" horizontal href="/articles/unify-customer/catalogue" />
</CardGroup>
